The samples were then combined into a piece of vibrant groove music with which to fanfare CEO Tim Cook for his introduction to the company’s presentation of new MacBooks.Īs the 90-second clip spun past, I caught sight of an original ‘jelly-coloured’ iMac, and the first iPod, which launched 20 years ago on October 23rd, 2001 (you can see the original launch in the YouTube video below). The company’s latest Event (grandiose capital E intended) opened with a slick video of a bespectacled youth in his garage (Silicon Valley, we presume) firing up old Apple devices to sample their start-up chimes, thumbwheel clicks and even the snap of an AirPods case being closed. Simon Poulter of Where Are We Now takes a trip down memory lane to a device that transformed Apple’s fortunes as well as changing music culture forever…Īpple provided an unsolicited reminder on Monday of just how much disposable income I’ve channelled its way over the last 20 years. Unbelievably, it’s 20 years since the very first Apple iPod was sold, revolutionising personal audio in the process.
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